The most frequent problems related to sending email newsletters are related to IP reputation and mail server blacklisting issues.
The following top 10 tips can improve the quality of your email and get it into client in-boxes :

1. Create and protect quality IP and domain sending reputations. If the email is considered spam and rejected or delivered to the spam folders by other ISP’s then you have wasted your time and money.
2. Do not use a shared mail hosting provider where other businesses are sending email newsletters using the same IP addresses. A dedicated server or outgoing IP address is best. A sudden burst of email from your new IP address is a red flag and may cause some ISP’s to block email from your server. Using a 3rd party newsletter service provider such as RippleDirect.
3. Clearly identify how the recipient subscribed to your list. Use double opt-in confirmations to subscribe new addresses to your list. After they type their email address into a form they should receive an email where they need to click a confirmation link to confirm they really want to be subscribed.
4. Clearly identify how they can unsubscribe from the list. Make this easy! Include easy unsubscribe links at the top and bottom of your newsletters. Do not make the user jump through hoops such as figuring our CAPTCHA images to get unsubscribed. The last thing you want is for them to click their spam buttons to delete and block your email.
5. Remove email addresses that bounce from your list. If an email address fails with a permanent 5xx smtp rejection code immediately remove the email address from your list. If an email address fails several times with a temporary 4xx smtp deferral code you should consider removing the email address within 3-5 bounces.
6. Throttle how fast you are sending your emails. Configure your mail server to only open a couple of smtp connections per outgoing domain name at a time. Being a resource friendly sender can help keep other ISP’s such as Yahoo from blocking your IP address due to opening too many connections at a time.
7. Sign up for the feedback loops provided by some of the big ISPs including the Yahoo Feedback Loop and AOL Feedback Loop.
8. Monitor your IP address for blacklistings. A good tool for checking your blacklist status is the MX Toolbox Blacklist check.
9. Create a custom PTR reverse DNS record for your mail server. It’s best that it have a DNS TTL of at least 14400 seconds and is a name such as smtp.example.com or newsletters.example.com. The worst names are the ones assigned by some ISP’s that start with dhcp, host, or some other dynamic looking generic name that will land you on a blacklist such as SORBS.
10. Create an SPF Record. Having a SPF record lets ISP’s that check for it know where email from your domain should be originating from. As long as you configure your record correctly, it can help to improve the chances that your email will be delivered by more ISPs.

How big is an instant?

Search has just become quicker with Google’s Instant. Google Instant is rolling out over several days to users signed in to a Google Account.

Matt Cutts in a  recent announcement said, “We explore ways to crawl the web deeper, faster, and better, from increasing our index size or indexing speed to crawling web forms to discovering links in javascript…We try to return your search results really fast.”

How will this affect the way we search?

The search behaviour of users will have to adapt to the results. Each users experience islikely to be differnet depending on their typing skills. For instance, let’s say a two finger typist who does not have their eyes fixed on the screen is likely to not notice this change. Since this user is likely to hit the enter key before looking at the results and search results are returned very quickly.

However, a touch typist who has their eyes fixed on the screen and likely to change the way they search. As the search results are displayed, the user is likely to refine their key phrases in order to improve the search results.

Does it change SEO strategies?

Google claims the results are the same regardless, but if the user decides to change their search query as the results are being displayed then sites need to focus their SEO on more specific search terms. Long tail keyphrases will become more relevant such as FLR solutions who are Melbourne finance brokers.

Is it as effective?

The web continues to evolve, so this is another step forward in development.

The key to success in Twitter lies as much in the peripheral data that builds up around the message as in the content itself.

Here are the Top Ten Tips to successfully use Twitter.

1. Regular Postings: Be a contributor that your followers get to really know.
2. Retweet: If you see Tweets posted by other users that you think your followers would like, then retweet them.
3. Be Helpful: Answer a question, participate in a survey, or help solve a problem.
4. Don’t Be A Follow CopyCat: Be selective in who you follow or your Twitter stream could fill up with junk.
5. What to Tweet: Late breaking industry news, specials or sales, share other bargains.
6. Comment: Participate in the community.
7. Say Thank You: When someone takes the time to retweet one of your tweets.
8. Be Personal: Every now and then show your human side with a creative thought or other statement.
9. Post Pictures/Video: It’s easy to post short videos.
10. Talk About More Than Yourself: No one will want to follow you if you’re one big commercial. Mix it up.

Social media is all about participating and listening to what others have to say. It’s all about creating and sharing information and becoming part of the community. If you approach Twitter in this fashion, you’ll not only have a lot more fun, but your followers will like and respect you – and if that doesn’t strengthen your brand, nothing will.