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	<title>Website Advisor &#187; internet technologies</title>
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	<link>http://websiteadvisor.com.au</link>
	<description>Website planning, design and marketing advice guide</description>
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		<title>Branding your business or product on-line</title>
		<link>http://websiteadvisor.com.au/branding-your-business-online/</link>
		<comments>http://websiteadvisor.com.au/branding-your-business-online/#comments</comments>
		<pubDate>Fri, 23 May 2008 03:18:28 +0000</pubDate>
		<dc:creator>Webmaster</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[internet technologies]]></category>
		<category><![CDATA[web site inspection]]></category>

		<guid isPermaLink="false">http://websiteadvisor.com.au/?p=3</guid>
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Web sites are complicated, no matter how big or small, so how do we really know their true status on the web?
For a start, consider the homepage as there are at least 7 inspection points to check for search engine suitability.
How can we be sure that a site&#8217;s investment is maximising returns?
Site inspection   [...]]]></description>
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<p>Web sites are complicated, no matter how big or small, so how do we really know their true status on the web?<br />
For a start, consider the homepage as there are at least 7 inspection points to check for search engine suitability.</p>
<p>How can we be sure that a site&#8217;s investment is maximising returns?<br />
Site inspection   by a qualified and experienced developer will surf, test and look behind the scenes of web sites. Areas such as:</p>
<ul>
<li>Design and code</li>
<li>Search engine ranking</li>
<li>Linking strategies</li>
<li>Traditional off-line marketing strategies</li>
<li>E-Mail campaigns</li>
<li>Paid advertising</li>
</ul>
<p>We will attempt to demyth some of the older internet strategies, that are still in use, and provide clear direction on the future of web marketing.</p>
<p>Real value will come from knowing the status of your web site and understanding current on-line technologies.</p>
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