Branding your business or product on-line

Webmaster — Fri, 23 May 2008 03:18:28 +0000

Web sites are complicated, no matter how big or small, so how do we really know their true status on the web?
For a start, consider the homepage as there are at least 7 inspection points to check for search engine suitability.

How can we be sure that a site’s investment is maximising returns?
Site inspection by a qualified and experienced developer will surf, test and look behind the scenes of web sites. Areas such as:

Design and code
Search engine ranking
Linking strategies
Traditional off-line marketing strategies
E-Mail campaigns
Paid advertising

We will attempt to demyth some of the older internet strategies, that are still in use, and provide clear direction on the future of web marketing.

Real value will come from knowing the status of your web site and understanding current on-line technologies.

Why does a web site need a tune up?

Webmaster — Tue, 26 Feb 2008 00:48:43 +0000

Reason # 1 – Out of date information

Your customers prefer up to date information. Search engines revisit your site when content is freshly maintained.

Reason # 2 – Too Flashy

We are not adverse to using flash technology, however, while Adobe estimates the penetration rate for Flash may be as high as 98%, it doesn’t guarantee that everyone has it.

Content of a Flash page is ignored by search engines.

Reason # 3 – Too Big

Visitors get frustrated with scrolling or when they can’t find what they’re looking for.

Most times potential customers are not interested in a mission statement of company history, .they want to know how you’re web site will help them!

Reason # 4 – Misses the Mark

Sometimes customers find the information they need but there is no next step.