Tweet A lot of clients often tell me they receive email with these incredible offers for listing a web site in 1000s of search engines. My response is to ask – Of these 300,000 search engines, how many are really effective? Even if it was true that 20% were worth it, the remaining may lead…
Tweet We have been tracking the traffic on our client sites over many years with the help of various statistics software. Most of our client sites now use Google Analytics which helps track their return on investment when using an on-line paid campaign, such as Google Adwords. The correlation between paid advertising and non-paid search…
Tweet This update affects approximately 12% of all queries and the search result pages can change dramatically. Who will be affected by this? Google has not officially confirmed this, but the algorithm change attempts to remove “content-farms” from the search results. Content farms are sites that require minimal time and money to generate large amounts…
Tweet How big is an instant? Search has just become quicker with Google’s Instant. Google Instant is rolling out over several days to users signed in to a Google Account. Matt Cutts in a recent announcement said, “We explore ways to crawl the web deeper, faster, and better, from increasing our index size or indexing…
Tweet On Google’s Official Webmaster Central Blog it was confirmed that Google now factors a site’s load-speed when assessing its search ranking. Many blog commenters & readers have expressed concerns and doubts over the reason for Google’s new signal in search ranking. Take into account, that slow page loading speeds is attributed to Google’s own Analytics…
Tweet We are all test dummies in one of the worlds largest experiments. Google shows different versions of pages to users and records their response. This data is important for improving the search service. By gauging the users preferred search options Google can refine the search results page and ultimatley the speed of their service….
Tweet Yahoo will be rolling out some changes to their crawling, indexing and ranking algorithms over the next few days. There may be some ranking changes and page shuffling in the index. What effect will this have current and future indexes? For more info and discussion visit Yahoo Search Blog
